1) Accessibility
Accessibility is a growing concern amongst web developers. Although the ideas and guidelines were set in place in 1999 it has only been in recent years that there has been a higher demand for accessible websites. This demand is fuelled by legal battles rather than the good nature of a website developer (Lilly, 2001). However, Yates argues that the search for a more usable website could also contribute as usability and accessibility are interlinked.